TEXAS FARM BUREAU

Tasked with telling the story of Texas agriculture in a modern, mobile and engaging way, the mixdesign team started by creating a new brand for the existing experience. With lots of fairs and school visits in mind, we unfolded the story in interactive photo ops, touchscreen information kiosks, oversized kids’ books and coloring stations and a custom designed walkthrough trailer with even more interactive and tactile learning.

WISCONSIN STATE FAIR

Mixdesign was tasked with bringing the story of Wisconsin dairy to life with the new Dairy Lane exhibit at the Wisconsin State Fair. Through interactive technology and hands on activities, and even an entire dedicated trailer to showing how Wisconsin cheese is made, mixdesign delivered an experience that honors the work of dairy farmers across the state, from cow care to milk production.

DAIRY MAX

Armed with the creative direction, agricultural research and the story of dairy throughout the midwest, the mix team set out to bring the importance of dairy and agriculture to life. Through research, focus groups and a lot of zoom meetings, we unfolded the story of dairy across three fully custom walkthrough mobile units that included touchscreen and tactile gaming experiences, loads of “dairy” educational tid bits and a ton of fun for all ages.