EXPERIENCE DESIGN
Armed with the creative direction, agricultural research and the story of dairy throughout the midwest, the mix team set out to bring the importance of dairy and agriculture to life. Through research, focus groups and a lot of zoom meetings, we unfolded the story of dairy across three fully custom walkthrough mobile units that included touchscreen and tactile gaming experiences, loads of “dairy” educational tid bits and a ton of fun for all ages.
See our design and rollout process below:
